Hard enamel pins have become one of the most popular marketing items. These badges are a great way to showcase your brand and design. They are highly sellable and completely customizable from size to shape, color to material, and how you pack and present them.
Enamel pins are highly durable and have a flat design, making them an ideal choice if you seek a badge with long-term durability and a more polished look and feel. If you are wondering how we can achieve this, you are not alone in exploring this. This blog will show how an enamel designing company turns ideas into reality.
Designing of Hard Enamel Pins under Experts
Identify your audience
When you are designing badges like custom pin badges or enamel pins for your target audience, the first and most important thing to consider is the demand of your target audience. You need to identify the ones who will be using your designed pin. As the competition is tough, one way to make your place is by focusing on a particular niche.
Search for your passion
Things that bore you might be boring for your target audience. Look for things that grab your interest. You can draw inspiration from your passion, like your favorite food or a musical instrument.
You do not need to be an artist to design a badge. The things that will capture your attention and interest would be fun to work on without leaving you drained out.
Research the market
As discussed earlier, the competition is getting tough, so you need something different. Market research is the key to achieving this target. Know your target audience and the niche you will be working on. Check for the gaps in those areas. For instance, you might be designing the pins for professional encouragements. You conducted research and found that there was a lack of special pins to highlight professions. This is the gap you can fill in. Design pins for professionals, like a stethoscope for doctors or a pen for writers. Their users will encourage such designs, and you can grow your business.
Plan for scalability
This is something that you need to think about beforehand. You might have started with a small design with limited inventory. With time, people start loving your products, and the demands begin to grow. In such a situation, you need to consider if you can deal with bulk orders.
Set an alternative plan for each situation if the business succeeds or does not reach its targets. Think about the marketing tools and campaigns you will use to promote your business. When all these areas are sorted out, you can begin your creation of the hard enamel pins.
Create a design
The first step in the production of the hard enamel badges is the creation of designs. There are three main approaches to designing: create your unique design, get help from an expert in the designing field, or collaborate with a manufacturer offering designing assistance.
Many artists choose the first technique: create your design. This is one of the great options. Your original artwork or logo can be converted and manufactured as replica hard enamel pins, no matter how complex they are. There are different tools available for this process.
Some prefer finding a professional in this process who can help bring life to their ideas. For this option, there are always services like hard enamel pin badges UK or Hard Enamel Pin designers available around the clock to serve their clients. Connect with them and share your ideas.
You can always consider creating a design by searching for a manufacturer. Expert design services will help you at every step. They will charge some amount, but make sure you inquire about the services they provide before you make any decision.
Apply the design
With the design in hand, the next step is the production process. Create your mould according to the design. Ensure that your mould matches your design instead of using one frame for all. This will help you in getting the replica of your design, no matter how complex it is, giving your badge a unique and finished look.
The question you might be searching for an answer to is: How do these moulds work? Your designed mould is stamped into iron, and the metal is filled with the enamel. It is then passed through a high temperature where the enamel is sealed. Using the Pantone matching technique, the enamel colors are matched, ensuring that the importance of the pin is achieved. Once all these steps are followed, it is carefully and expertly hand-polished to give it a smooth finish and a shiny look.
Packaging
The designing of enamel pins has come to an end. The last step followed by the production companies is to think for its packaging. Different packing options are available, from customized packing, like backing cards in various thicknesses and laminations, or using a special box like velvet to present the pin. Clients usually opt for the fancy velvet packing when they wish to gift the designed badge to someone special.
The packaging is essential. This helps to prevent the designed pins from damage and a perfect marketing idea for the companies. Such companies can add them to their social media pages, revealing the special service they provide to each order being dispatched.
Create Your Hard Enamel Pins and Run a Successful Business
Creating high-quality hard enamel pins requires careful attention to every detail at every stage of the process.
The process begins with identifying your target audience and searching for the gaps that you can fill in to meet the demands of the buyers. Then begins the designing of the artwork. You need to design a mould to replicate your design. The journey is divided into choosing one of the methods: either doing it on one’s own, hiring a professional, or collaborating with a manufacturer. Design your pin, pack it well, and sell it to increase your brand image.